An invitation to what’s next

Your next
growth story.

Lenny Vallone
Growth Strategist & Brand Builder

I connect creative ideas to the way a business actually grows. Through brands, partnerships, and better paths to joining.

Explore the impact

YOUR NEXT GROWTH STORYLenny Vallone · Growth Strategist & Brand Builder

The impact

Ideas with
measurable outcomes.

At Rize Credit Union, I led a brand and acquisition transformation, created Partnership Plus, and expanded the ways people could become members.

172%

Projected growth in annual new memberships

A rebrand and a rebuilt approach to member acquisition.

471%

Projected growth through business development

New connections through the Partnership Plus program.

1,567%

Projected digital acquisition growth

Digital became a primary channel, with acquisition cost cut by 50%.

Growth comparisons: 2023 through projected year-end 2026. Figures reflect the supplied career impact statement.

Selected work & experiences

Built on connection.
Brought to life.

A first look at the partnerships and purpose behind the growth.

Lenny with a group on the field at a Chargers game experience

PARTNERSHIPS / MEMBER ACQUISITION

Partnerships across industries

I’ve partnered with organizations across fashion, sports, universities, entertainment, automotive, tech, and travel, as well as talent agencies and nonprofits — bringing a broad perspective to how brands connect with people and create opportunities for growth.

At Rize, I created and launched Partnership Plus, building a network that includes the YMCA, LA Chargers, Ontario Reign, LA Kings, Las Vegas Lights, UNLV, UNR, Barely Canadian, and Comfort Cases. Partnerships delivered member acquisition at approximately 35% lower cost than paid media.

Lenny with fellow attendees holding an award at a Comfort Cases gala

PURPOSE / COMMUNITY CONNECTION

Growth with a human purpose

Connecting brand and community through partnerships that matter. Comfort Cases honored Rize with its 2025 Milton Hershey Award for advancing the lives of youth in foster care.

Throughout my career, I’ve championed conscious capitalism and supported nonprofits, seeking opportunities to connect business growth with a positive impact on people and communities.

Earlier agency & commercial production experience

AudiBoeingNorwegian Cruise LineRed BullIMAXWestern DigitalLas Vegas TourismCare1st Health CareJacuzziTotal Wine & MoreLeicaFleming’s

The person behind the work

Strategy.
Creativity.
Follow-through.

My career spans agency client services, commercial production, entrepreneurship, and executive growth leadership. I’ve worked across industries to help brands connect with people and create opportunities for customer and revenue growth.

I founded a production company that employed more than 100 people and served over 50 clients and brands. I also helped grow a marketing agency from $500,000 to $4 million in revenue in two years.

100+People employed in my production company

8×Agency revenue in 24 months

The next chapter

Where will your next phase
of customer growth come from?

Let’s build that next chapter together.

Email Lenny 310.259.5537 Connect on LinkedIn

Lenny.vallone24@gmail.com

Your nextgrowth story.

Ideas withmeasurable outcomes.